Actors can benefit from a public relations firm because they have a massive public presence. Actors in any part of the TV and film world need to manage their image carefully, and you can work with a public relations firm that handles everything. Agents and lawyers are not publicists, and they need help from a PR professional. Use these five tips to learn what an actor gets out of a public relations firm.
1. Actors Lead Public Lives
Nancy Behrman Communications suggests that actors hire a PR firm to help manage their public persona. Actors might find themselves in tabloids, and a PR firm can publish a response to every false tabloid story that is published. If someone claims that an actor is doing something inappropriate, the PR firm will respond on behalf of the actor.
Plus, a PR firm can tell actors what to say when they meet with the media. Reporters could accost actors in the airport or train station, and a PR firm can teach actors what to say.
2. Actors Do Not Have Time To Manage Their Social Media Every Day
Actors spend a lot of time learning lines, shooting on location, or going to work on set every day. Nancy Berhman Communications suggests that actors allow PR firms to post on their social media accounts. Yes, actors can carry their phones with them. However, a PR firm can post the scripted and scheduled items that the public needs to see.
Also, a PR firm can tell actors what they should post on social media. The PR team can tell actors what they can post on the set of a new movie, and the PR team can brief actors on anything they should not post.
Additionally, a PR firm can delete any posts that are inappropriate or cross the line. Actors may not realize that they should not post certain things, and the PR team will fix the problem.
3. Actors Do Good Things, And Their PR Firm Lets The Public Know
Actors do good things all the time. Actors try to be as private as possible, but their public relations firm will make sure the media finds out about these good deeds after the fact.
A public relations firm can create a news story about charitable donations, visits to hospitals, and kind gestures. However, the PR firm will not post the stories until the deed is done. Actors, as mentioned above, lead very public lives. The press will swarm any place an actor visits, and a PR firm will ensure everyone’s privacy by leaking these stories when the deed is done.
4. Actors Could End Up In Bad Situations At Any Time
Actors might find themselves in bad situations, and a public relations firm will generate the response to that crisis. Actors may not know what to say, and their PR firm will publish content that makes the actor look better.
Actors can read prepared statements to apologize for something that has happened, or the PR team can help the actor explain what happened. For example, an actor may have refused to sign autographs or take pictures with fans. The media will create a story saying that the actor is a bad person who is rude to fans. However, the PR firm can create a response that explains that the fans were acting inappropriately, the actor felt uncomfortable, or the actor was trying to get somewhere urgently.
5. A PR Firm Can Make Sure An Actor Is Going To The Right Places
A PR firm can help actors get into the parties and events they want to attend. Actors need to attend the best parties so that they can network with the right producers and directors. A PR firm might set up a lunch or dinner with a producer or director. Plus, the PR firm will publicize the special events that an actor will attend.
Conclusion
Every actor should hire a PR firm like Nancy Behrman Communications for help with their public image, any crises, and networking. A PR firm can help actors look good when they do good things, and they will help actors respond when the public perception shifts